Challenge:
A premier cannabis brand in New Mexico in growth mode was on a quest to stand out from the crowd in a county cluttered with dispensaries to tout the opening of their new location and carve out share of market vs the competitors and drive cannabis enthusiasts to their new dispensary. The goal was to be top of mind with these potential consumers in premium run of site media and engage with these people.
Refinition Solution:
Refinition worked in collaboration with the brand to develop the appropriate audience in the geography coupled with the segmentation based on a host of attributes associated with this audience. Additionally, Refinition was charged with collaborating on creative messaging to ensure that the messaging was pedestrian in nature in order to appear in premium run-of-site inventory across premier destination publisher sites. Refinition ran the campaign through consultative execution and campaign management.
Campaign:
Custom creative provided for campaign.
The Results:
After implementing our leads, cannabis brand saw increases across the board:
- Lifetime campaign average CTR = 1.07%
- Unique deviceID audience CTR =11.55%
- Lifetime campaign average re-marketer CTR: 58%
- Bounce rate remained below 10% for the lifetime of the campaign
- Drove $42,000 in retail sales in first 3 weeks of campaign
- CPA was below $10.00
