Tsunamis and Marketing
It all starts with a simple view on the horizon. Dark clouds, high winds and a huge swell forming what looks like a wave. It can’t be - I have revenue targets to make, dividends to pay, analysts to please,…
Marketers: Are You Master of Your Domain?
As marketers, we love control. But control was a heck of a lot easier to come by back before digital media enabled consumers to call their own shots. As sharing elements of control between marketer and consumer is now our…
Parts is Parts
Simple isn't easy In one of the greatest scenes in last years blockbuster movie, The Big Short, Anthony Bourdain (one of my absolute favorites) explains the difference between your mortgage and a CDO, by describing fresh Halibut, excitedly offered as Fish…
Stuck in the Middle With You
Clowns to the left of me, Jokers to the right……here I am, stuck in the middle with you Sen. Long- “Mr. Zuckerberg, Congress is only good at 2 things; doing nothing and over reacting. Mr. Zuckerberg, this is a shot over…
Hate to BURST yours-mine-our BUBBLES, BUT…..
Bubbles and Data Collective conscious bubbles, not market bubbles. Every single social media outlet is upset with their participants playing in these collective conscious bubbles. How dare we not experience the world at large-versus our affinity initiated and algorithmically accentuated careful…
Meatloaf and Advertising
What do Meatloaf and Advertising have in Common?…….,2 out of 3 ain’t bad As the world of marketing and advertising plod forward to the day of reckoning, where all marketing will need to prove a significant ROI, I remember back…